What Does It Mean To Have a “Community” On Instagram


We are all a part of a community. Whether it’s our family, friends, neighbourhood or hobbies, we all have things in common that bring us together. In a world where digital communication is part of our daily lives, we have now seen the evolution of virtual communities too. 

These communities are an incredibly powerful brand growth tool because it creates a space for people to connect with a company in an authentic way. It’s important to be aware of the online presence you present to your audience to ensure followers feel a part of your very own virtual community.

Building a sticky, loyal tribe can have some seriously good long-term benefits for your brand, but it’s no easy task. By networking with potential customers, competitors, and influencers within your niche you can form deep connections with Instagram users.


The 8 Step Guide To Build Your Instagram Brand Community

  1. Engage with people who like and comment on your posts. Reply to their comments, follow them, like and comment on their posts.
  1. Reach out to your local community and engage with potential customers. Follow users who resemble your customer persona.
  1. Use your hashtag strategy to build your community. The right hashtags will attract the right users.
  1. Engage with local influencers. Follow them, like and comment on their posts, message them, send them your product.
  1. Follow other relevant businesses. Following businesses similar to yours will make you more likely to show up in that account’s “suggested for you” dropdown.
  1. Respond to private messages within 24 hours. This should always be standard practice. Good manners will make users like you more and become loyal followers.
  1. Send video responses into people’s direct messages. This is a great way to create raving fans and connect with your audience.
  1. Reply to comments on your posts. Again, good manners are everything. This is a great way to engage in conversations and establish human-to-human connection with your followers.

Don't Miss Your Chance

Our final tip, and perhaps the most important, is to be consistent.

Every interaction is an opportunity to have a conversation, build trust, and nurture the relationship. Every relationship is an opportunity to grow your brand. When you are actively engaging with your followers and potential customers consistently, giving them value, you’re building trust, and when you build trust, you build a community. 

Leaving a positive impression on someone and showing them that you’re willing to put in the effort will make them remember you and your brand. They will spread the word about you, and in time, potentially convert to a customer.

Online platforms aren't just a place for information exchange and key message dissemination - they are a source for creating valuable connections and driving loyal customers.